Every Story Starts Somewhere

The Dry Variety Story

Dry Variety began with a simple belief: the ritual of a good drink should feel just as special — with or without alcohol.

how it started

What began as a personal search for better non-alcoholic options grew into a mission: bringing sophisticated, quality non-alcoholic wines and spirits to Canada. Dry Variety exists to make elevated, alcohol-free drinks easy to discover and enjoy.

a simple idea

What We're All About

We believe everyone deserves a great drink — no explanations, no awkward moments, just something you genuinely enjoy.

And beneath it all is a straightforward idea: people want options. Some nights you’re all in, some nights you’re taking it easy, and sometimes you just want to feel good tomorrow morning. Whatever the reason, you should still have something special in your glass.

We’re here for the hosts who want everyone to feel included, the friends who love a good sip, and anyone who appreciates flavour without the fuzziness. Our goal is to make choosing a non-alcoholic drink feel effortless, thoughtful, and… honestly? Kind of exciting.

Every product is chosen with purpose.

How We Curate

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Authentic Flavour

We choose drinks that deliver real depth, structure, and grown-up character — never “just juice.”

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Quality You Can Feel Good About

Lower sugar where possible, well-crafted profiles, and thoughtful ingredients designed for mindful enjoyment.

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Crafted With Care

Every bottle, can, and spirit is hand-selected from makers & suppliers who prioritize quality, craft, and innovation.

Woman sitting against a wall holding a glass of white wine against a neutral background

A Note From Amber

Hi, I’m Amber.
I started this venture with one goal:
to make it easier — and more enjoyable — for people to say yes to a drink that aligns with how they want to feel.
My love for food, wine, cocktails, and connection fuels everything we curate here. Whether you drink alcohol or not, everyone deserves an elevated option — without compromise.

— Amber
Founder, Dry Variety

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Visit Us In Person

Did you know we have a satellite bottle shop inside Annie’s Chocolates in London, Ontario?
Explore our in-store selection and join us for tastings and seasonal events.