Food for thought 🌟🤓
The IWSR (the leading source of data and analysis on the beverage alcohol market) just released an article talking about the “SIGNIFICANT NEGATIVE SHIFT IN ALCOHOL SPENDING BEHAVIOR”. They hypothesized that people are cutting back on their alcohol spending due to the economic downturn. 🤔
This perspective intrigues us because, what we’re seeing is a consistent and fast increase in the growth of the non-alcoholic beverage category. 📈👍🏻 Our customers are expressing that they want to drink less alcohol. They are contacting us looking to replace some of their alcohol full tipples with a non-alcoholic version. They’re asking about restaurants and establishments that offer non-alc on their menus so they can enjoy their regular activities with booze free options.
We’re also meeting a new generation of drinkers who never drink alcohol but would like to have a more sophisticated beverage when socializing and celebrating. They’re experimenting with new flavours and drinks to find personal favorites.
Our conclusion…..Non-alcoholic drinks are on the rise and they aren't just beverages; they're becoming a statement- crafted for trendsetters, leaders, and unconventional souls who embrace positive change, new ideas, and authentic self expression. 🙋🏻♀️🙋🏼🙋🏿♂️🙋♀️
Together let’s reshape the way we drink. Let’s continue to indulge in the ritual of pouring, sipping and savoring while we normalize a cocktail selection that includes options without the alcohol content!
To a season of merriment with a new variety of drinks…..Let’s toast to REDEFINING HOLIDAY CHEER! 🍾🥂✨