Why Alcohol-Free Beverages are Redefining the Holiday Season
Food for festive thought 🤓🎄✨
The IWSR, the leading authority in global beverage trends, recently reported a significant negative shift in alcohol spending behavior. Their data points to economic pressures as a key reason behind the cutbacks—but we believe there’s more to the story.
At Dry Variety, what we’re seeing this holiday season is a rapid rise in alcohol-free beverage sales—and a growing shift in how people want to celebrate. More of our customers are telling us they want to drink less alcohol during the holiday season, without missing out on the rituals, flavours, or festive feels.
🎁 They’re swapping traditional cocktails for elegant non-alcoholic alternatives.
🎉 They’re asking for sophisticated booze-free options to serve at holiday parties.
🥂 They’re toasting with sparkling non-alcoholic wines as they ring in the New Year.
The message is clear: this holiday season, mindful drinking is in—and hangovers are out.
We're also seeing a new generation of sober-curious celebrators who are opting out of alcohol altogether. They still want to clink glasses, try bold new flavours, and share special moments—just without the buzz. For them, non-alcoholic drinks aren't just substitutes—they're statements. They’re choosing drinks that reflect wellness, intention, and authentic connection.
Whether it’s a zero-proof cocktail by the fire, a glass of non-alcoholic red wine over Christmas dinner, or a bubbly alcohol-free toast at midnight on New Year’s Eve, these drinks are making space for everyone at the table.
This isn't just a trend—it’s a transformation.
Alcohol-free drinks are redefining how we gather, celebrate, and connect.
At Dry Variety, we’re raising our glasses to that. Let’s keep the ritual of pouring, sipping, and savoring alive—while making room for festive, flavorful options without the alcohol.
Here’s to joyful traditions, inclusive toasts, and a new kind of holiday cheer.
✨🎄🥂 Cheers to a brighter, booze-free celebration this season—and into the New Year!
